June 25

The Death of BoardBooster-What To Do Next!

26  comments

Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia

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It’s official!

Our beloved BoardBooster is shutting down!

NOOOOO!

If you are using the BoardBooster platform then you probably got an email this morning about BoarBooster’s announcement that they are shutting their doors after four years ?.

But why you ask?

Pinterest is cracking down on “non-approved official Pinterest partners.”

If you didn’t see it, the email read:

We have some sad news to share. BoardBooster will shut down on Wednesday, June 27, 2018 after four exciting years. We were always focused on listening to our users and helping them succeed on Pinterest. Unfortunately, BoardBooster’s approach to pinning is no longer allowed. Our attempts to obtain the official partner status for BoardBooster did not work out, so it’s time to move on. We apologize for the inconvenience that this may cause to you!
Your BoardBooster account will be available through June 27th in case you want to print out your reports or invoices. Then BoardBooster will stop pinning and all sensitive data will be securely deleted. We’re going to process all due refunds over the next 30 days.

Please stay in touch through our Facebook group:
https://www.facebook.com/groups/boardbooster/
BoardBooster’s founder will post a personal note with more details tomorrow.

Thank you for your support, and best of luck with your ventures!
BoardBooster team

**6/27/2018 UPDATE**

A final farewell from BoardBooster…you will be missed!

If you didn’t get the latest email, here it is…

Dear Keegan,
As we recently announced, BoardBooster is closing down today 🙁 Your account is already disconnected from Pinterest, so BoardBooster is no longer pinning for you. You will not see any more charges from BoardBooster, and any due refunds will be processed within 30 days.
If you like, you can still sign in to your BoardBooster account and view your reports or invoices. The website will be available until noon CST tomorrow (June 28th, 2018). Then we will shut down the website and delete all sensitive data.

P.S. We’re very sorry about the inconvenience that this caused. If you have any questions or just want to stay in touch please join our Facebook group https://www.facebook.com/groups/boardbooster
We will continue monitoring this group and reply to all questions.

With best wishes,
BoardBooster team

So what does that mean for us bloggers that have been working hard to keep our Pinterest accounts in tip-top shape with this wonderful little scheduler?

Tailwind.

If you don’t know already, Tailwind and Pinterest are like BFFs! The cool kids…

Don’t get me wrong, I LOVE Tailwind. I love how visual it is and that you can actually see the pins you are scheduling rather than just the URLs.

I love all the analytics that come along with the platform and the ease of sharing to group boards.

I also love the Tailwind Tribes, which are specifically designed to help bloggers share content with one another.

What I didn’t love about Tailwind (and why I was using BoardBooster) was that there was no way to put together “set it and forget it” type of campaigns like you could with BoardBooster.

HOWEVER, Tailwind has been quick to act to fix this gap in their service in light of BoardBooster’s untimely demise.

If you have been on the Tailwind dashboard lately, you might have noticed a new Beta feature that they are rolling out.

The SmartLoop!

The purpose of the SmartLoop is to “automatically repost your top evergreen content or seasonal content using customizable rules to reliably keep your account active with a one-time setup.”

Sounds a lot like BoardBooster campaigns to me…

But none the less.

My hope with this new feature is that they do not jack up the price.

I LOVE the feature of the Tribes, but I currently only use the free version cuz I don’t want to fork over any more cash. So hear us out Tailwind, DON’T GOUGE US FOR THIS NEW FEATURE!

I know one of the things that freaked me out about BoarBooster is after I had gotten all my campaigns set up it was supposed to cost me like $100+ per month!

Everyone says “get on group boards” but what they don’t tell you is to manually pin to all of them (I am up to 60+ now) takes all freaking day! To set them up in campaigns can cost a fortune!

Related: Pinterest Just Rolled Out a New Feature and It’s Going to be a Game Changer!

So if you have all of your campaigns set up in BoardBooster, you might be sitting there freaking out a bit, thinking, I’m never going to get anything else done now cuz I’m going to be spending all of my time pinning!

Hold onto your panties and take a deep breath!

Remember, Tailwind is responding to this.

Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia

So first of all, make sure you know what you currently have set up for your campaigns in BoardBooster. Which source boards go to which group boards, how many times per day they are pinning, where things are being repinned to, etc.

I am simply taking screenshots of everything that I have set up so when the SmartLoop is live I have a reference.

As of 6/25/18 you will need to apply for the SmartLoop as a Beta feature (just like when they rolled out Tribes).

There is a quick Typeform survey you have to fill out to apply.

Per Tailwind: 

Thank you so much – you’ve reserved your spot in the SmartLoop Private Beta! We’re working hard to get everyone into the Private Beta and we’ll be reaching out to you in the coming weeks with more details. We’re starting by inviting people who complete this survey that are also Tailwind Plus members. After that, members who completed this survey but don’t yet have Tailwind Plus will get priority.

So if you aren’t already a Plus Member, you might want to get on that! 

I repeat myself: Tailwind Plus members who have filled out the form will get priority!

Now, after you have applied for the SmartLoop, go through your blog and take out all the mentions of BoardBooster! Yup, I’m still working on this, as with everything, it’s a process!

I hope you have found this post informative and it has shed some light on this whole situation and you are no longer thinking “what the hell is going on and what am I supposed to do now?!”

So if you found this post helpful, please share with your blogging friends so they are not left in the dark!

Post your comments below about how you feel about this!

Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia
Have you heard? BoardBooster is closing its doors. Click to read why BoardBooster is shutting down and what you can do for your Pinterest account next and how to keep your traffic coming with Tailwind! #boardbooster #tailwind #pinterest #pinteresttraffic #boardboostervstailwind #boardboostertutorial #howtouseboardbooster #howtousetailwind #boardboosterstrategy #boardboostertribes #boardboostersocialmedia

Tags

boardbooster, pinterest, scheduler, tailwind, traffic


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  • Is there anything other than Tailwind or PinPinterest? I don´t understand how they can charge 15$ for 400 pins per month when you cant pay 120$ for unlimited pins upfront for a whole year. It´s a shame that they do this. They could at least put the limit to 800 or 1000 pins for the people that can only pay monthly.

  • I needed to read this… we’re in it together and glad I’m not alone!! I’ve moved everything over to Tailwind, and applied already. Fingers crossed it’s a good fix for the campaigns!

  • I heard about this. I don’t currently use either, but I have heard from people who use both. They said that Board Booster was a little easier to use than Tailwind. Thanks for the great information!

    • Thanks for reading Lily! There is a “freemium” version where you can schedule 100 free pins per month, but I blow through that in like a day! LOL! Other than that it is $14.99/month which I think is totally worth it!

  • I actually haven’t made the leap to using a service for Pinterest but I’ve heard people talk a lot about Tailwind. I imagine we might see some new ones pop up soon as well.

  • Yes, this is sad, I agree with the previous commenter. It’s knocking out the competition and for those of us who don’t want to spend a fortune on tailwind, it’s unfortunate.

    It seems unfair for the market to get smashed like that and force people to go to tailwind, I like the old school board booster platform which was easy to use and relatively relaxed.

    I wish there was a way this could be overturned.

    I am hoping boardbooster will fight it’s way back and reopen, as it’s my personal favorite, especially for those who simply don’t have time to spend on their scheduler.

    I’m wondering if Hootsuite will do anything for us pinners who want something more relaxed and less worrisome.

    Thanks for sharing about this scheduling option coming with Tailwind This is such great information!

    • Thanks for reading Erin! I had heard about Tailwind being an “approved partner” but I never realized it was THAT SERIOUS of a thing that they could shut other platforms out. I makes we wonder if that will happen with other platforms as well…

  • I’d been hearing for a while that Pinterest was penalizing people who used BoardBooster so about a year ago I switched over to Tailwind. At first I thought it was more work, but I’ve found a rhythm with it where I only spend about 10-15 minutes in the morning, evening or both scheduling pins. I’ve also seen better results with Tailwind than I did with BoardBooster.

    There are, for now, other tools that can pin to Pinterest. Tools like SocialPilot and Buffer. So there are alternatives for those who just don’t care for Tailwind.

  • Hi! I have been waiting for someone to comment on this.

    i have both Tailwind and BoardBooster. When the email from Pinterest come down, I sent an email to BB and got a nice reply from the President of the company that they were still working on getting partner status. I cancelled anyway because I have worked too hard on my Pinterest traffic to lose it like that! I will miss the seamless scheduling!

    I have already filled out the Smart Loop survey (I think twice) so I hope that it can fill some of what’s missing!

  • Bad news. Competition always works best for the consumer. Now Tailwind has the freedom to charge whatever it wants. Which is a shame.
    Plus all the work we did in BB is now useless. We have to learn the new tool and set EVERYTHING up again!!!
    I truly hate Pinterest with its constant changes in the UI (especially in the -full of never to be fixed bugs- mobile pp) and now this decision makes things even worse for us publishers.
    If the traffic didn’t worth it, I’d deleted my Pinterest account at least 2-3 years back (when they started implementing worse and worse changes).
    RIP BB.
    Jim

    • Thanks for your input Jim! I hear your frustrations! I was using Tailwind previously, so luckily I’m already familiar with the platform but it is super frustrating all that lost time and effort with BoardBooster. I literally had all my campaigns running for a month and they shut it down! But considering almost all of my traffic comes from Pinterest, I’m not about to give that up! Hang in there, were’re all in this together!

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